Case Study
SommCon®
The Challenge
To create an educational environment for wine professionals and serious enthusiasts to learn and engage in the topics and trends surrounding the business of wine.
The Solution
Fast Forward created and launched SommCon®, a four-day education conference featuring over 40 interactive sessions and some of the industry’s most notable thought leaders.
Sessions
Industry Professionals
Attendees
Million Impressions
Major Recognition
SommCon has quickly become a phenomenon. In its second year, industry professionals clamor to become involved, attend seminars, and network to their heart’s content. From the perspective of The SOMM Journal, The Clever Root and The Tasting Panel Magazines, as media partners, we could not be happier. Working with the team at Fast Forward has not only proved turnkey to create educational opportunities for our winery advertisers and associates but allow us to have some useful educational editorial for the recap of the events. The Fast Forward Team – behind the scenes – is remarkably effective, efficient, and on top of their game.
Meridith May
Publisher/Editorial Director
THE TASTING PANEL/The SOMM Journal/The Clever Root
Project Details
Client: Fast Forward
Date: Annual Event now in 2nd year
Services: Operations and logistics / conference scheduling / speaker management / wine management / marketing and public relations
Area of Expertise: Events / PR / Wine + Beverage
Resources
About the Project
- The only conference of its kind in Southern California
- 970 attendees
- International attendance
- 40+ educational sessions and tasting experiences
- 20+ presenters
- Over 2 million media and marketing impressions
- Content marketing strategy with blog, SommConfidential
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We create joyful experiences that convert ideas to tangible environments, engage brands with clients, spark conversations, and drive results. Let us see how we can help bring your story to life.