Case Study
The Cooking Light & Health Fit Foodie Race Series
The Challenge
To produce a national tour connecting fans of Cooking Light and Health Magazine to the brands that brings the pages of the magazine to life through food, fitness, and fun.
The Solution
Fast Forward’s event production and public relations divisions created a multi-city, three-day experience which combined a 5k/10k race with the “Most Delicious Finish Line Ever!” – a finisher’s village featuring food and fitness demonstrations, tastes from each city’s top restaurants, brand activations, tons of swag, and more. The event also featured elbow rubbing with the publication’s editors, an opening night party, and Sunday Sweat Session.
National Markets
Participants
Brands
Billion Impressions
Major Recognition
The entire Fast Forward team is amazing to work with. As the title sponsor of the Cooking Light & Health Fit Foodie Race Series, they take as much pride in protecting our brands as we do. From concept (nearly 5 years ago) to execution (multiple markets across the country annually), the partnership has been strategic and creative. Just when you think the events can’t get any better, Fast Forward helps us raise the bar and deliver deeper consumer engagement resulting in strong ROI. With Fast Forward, I feel like we are more than sponsors; we are true partners!
Michelle Lamison
Group VP, Brand Marketing
Time Inc. Lifestyle Collection
Project Details
Client: Cooking Light & Health Magazine’s The Fit Foodie
Date: Annual Tour (current)
Area of Expertise: Events / PR / Epicurean / Lifestyle / Wine + Beverage
Resources
About the Project
- Three-day multi-city event held in San Diego, Austin, DC Metro, Tampa, and Denver
- Course and race logistics for 5k/10k including city permits and services with fire, police, and medical
- Features multiple activations including fitness stage, culinary stage, John Hancock Vitality Village
- Opening night party and Sunday “sweat session” round out the weekend
- Secured American Diabetes Association as national nonprofit partner
- Key brand partnerships include Cooking Light, Health, John Hancock, and Lexus
- 5 national markets
- 10,000+ participants
- 236 brands
- 600 million impressions
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Looking for an events partner?
We create joyful experiences that convert ideas to tangible environments, engage brands with clients, spark conversations, and drive results. Let us see how we can help bring your story to life.