Case Study
Dreyer's
The Challenge
Create an experiential program for Dreyer’s Frozen Custard that places brand in front of the target demographic within local market to increase awareness and drive market sales.
The Solution
Fast Forward managed turnkey event operations, event venue, and participating talent, as well as signage production and attendee reservations, to produce a themed and colorful Dreyer’s Frozen Custard sampling event during National Frozen Custard Day.
Attendees
Samples tasted
Happy Kids
Product Launch
Project Details
Client: Time Inc. / Dreyer’s Frozen Custard
Date: August 8, 2015
Services: Logistics / Management / Production
Area of Expertise: Events / Lifestyle / Experiential
Resources
About the Project
- Product launch in local market
- Over 175 attendee RSVPs
- Over 300 samples tasted of Dreyer’s Frozen Custard, Vanilla
- 150 3.5oz Dreyer’s Frozen Custard cups used within crafts exhibit at New Children’s Museum
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Looking for an events partner?
We create joyful experiences that convert ideas to tangible environments, engage brands with clients, spark conversations, and drive results. Let us see how we can help bring your story to life.